Assistant AD for Revenue Generation

Job Summary

East Tennessee State University is seeking a dynamic and strategic Assistant Athletic Director (AD) for Revenue Generation to lead, coordinate, and grow all athletics-generated revenue streams, excluding private charitable gifts and traditional fundraising. This position is responsible for maximizing earned and transactional revenues that directly support the Department of Intercollegiate Athletics while enhancing the fan, student, and community experience. 
Reporting to the Chief Operating Officer, the Assistant AD for Revenue Generation will oversee revenue strategy, execution, and innovation across ticket sales, marketing-driven revenue, premium seating, game-day revenue, and digital/brand monetization. The ideal candidate will have proven sales experience with a proactive and creative approach to increasing revenue.

Knowledge, Skills, and Abilities

• Knowledge of the evolving college athletics business landscape, including NIL, conference realignment, and media rights trends
• Understanding of data-driven ticketing, sponsorship, and fan engagement strategies
  Strong analytical skills with the ability to interpret sales and revenue data to inform strategy
• Excellent written and verbal communication skills for engaging internal and external stakeholders
• Relationship management and partnership development skills
• Ability to lead and motivate revenue-generating teams
• Ability to collaborate effectively with campus stakeholders, corporate partners, and external vendors
• Ability to develop and implement strategic revenue growth initiatives

Required Qualifications

• Bachelor’s degree in Sports Management, Business Administration, Marketing, or a closely related field
• Minimum of five (5) years of progressively responsible experience in sales, revenue generation, or partnership development
• Must be able to show proven effective sales experience with preestablished quotas.
   

Preferred Qualifications

• Master’s degree in Sports Management, Business Administration, Marketing, or a related field
• Experience generating revenue within collegiate athletics, professional sports or corporate America.
• Experience working within or alongside multimedia rights partnerships, NIL environments, and data ticketing strategies

Compensation and Benefits

• Job Family - Athletics Management 2
• Salary – Market Range 9 (Salary Schedules)
• For information on employee benefits, please visit  www.etsu.edu/human-resources/benefits/.

Application Instructions

• Exempt positions are only required to be posted for a minimum of fourteen (14) calendar days. The closing date for this posting is subject to change without notice to applicants.
• Employment is contingent on a satisfactory background check.

Documents required to apply:

• Cover Letter
• Resume
• Record of sales history
• Letters of Recommendation (Upon Request)
• Copy of any certifications (Upon Request)

ETSU is an Equal Opportunity Employer

University Overview

East Tennessee State University (ETSU) is an institution with over 14,000 diverse students, highly ranked graduate and undergraduate programs. Located in the Southern Appalachian Mountains of Northeast Tennessee, ETSU serves as a hub for community, discovery, and service. Aligned with the institution's mission, we value efforts to engage in teaching, scholarship, creative activities, and service that involve community partners and address significant societal needs in our region and beyond. Recognized in 2024 as a Great College to Work For, recent strategic initiatives prioritize the institution’s focus on community engagement.

Disclaimer: The Job Summary is intended to describe the general nature and level of work individuals perform in this classification. It is not intended to be a complete list of all responsibilities, duties, and skills required. Management reserves the right to revise the job or require different tasks to be performed as assigned to reflect changes in the position. Employees must be able to perform the position’s essential functions satisfactorily with or without reasonable accommodations.