Assistant Director of Social Media

Essential Functions:

As a member of the larger External Affairs team, and reporting to the Executive Director of Creative Services, the Assistant Director of Social Media will:

· Manage the day-to-day content and monitoring of assigned varsity sports, including official team accounts on Facebook, Instagram, Twitter, and other emerging platforms.

· Coordinate with teammates in External Affairs to develop effective and innovative content to engage multiple audiences across assigned teams’ social media channels.

· Attend assigned sport competitions and produce live social media content. Some travel with assigned teams expected.

· Monitor and analyze incoming mentions, messages, and questions. Engage with audiences from team accounts.

· Track and monitor success of social media initiatives, provide counsel to improve and integrate initiatives into broader strategies for athletics communications.

· Consult with coaches and student-athletes on best practices in social media, including a strong emphasis on personal branding. Work with the Compliance Office to ensure adherence to NCAA rules.

· Coordinate with Learfield IMG representatives to create branded content for Duke Athletics corporate partners.

· Create and analyze analytics reports to inform future decisions relative to content.

· Stay up to date on the latest social media best practices and technologies, including trends as well as changes in platform algorithms and terms of use.

· Assist with updating the Duke Athletics Social Media strategy guide.

· Ensure adherence to Duke Athletics brand standards in tone, aesthetics, and accessibility.

Required knowledge, skills, and abilities:

· Bachelor’s degree required, preferably in communications, media, marketing, or a closely related field.

· Extensive knowledge of various social media platforms and proven experience in content creation.

· Strong writing and interpersonal communication abilities.

· Excellent problem-solving skills, keen attention to detail, and capacity to thrive in high pressure situations.

Preferred:

· 1-2 years working in a collegiate athletics sports information, digital/social media, or marketing office.

· Proficiency with Adobe Creative Suite.

· A good understanding of video production and photography.