GENERAL OBJECTIVES:
· The Assistant AD for Creative Services and Digital Media of the Athletic Department is to provide unique and innovative visual content for Patriot Athletics and each individual sports team well as enhance the in-game fan experience.
· The Assistant AD for Creative Services and Digital Media of the Athletic Department is to provide oversight, management and creative direction for all of DBU Athletics digital and creative assets.
· The Assistant AD for Creative Services and Digital Media of the Athletic Department will work closely with the Athletics leadership team and each individual sport to achieve department goals.
QUALIFICATIONS:
· Devoted to Christ
· Possessing skills commensurate with the job
· Sharp attention to detail
· Efficient time management skills
· Ability to meet deadlines
· Excellent at online and one-on-one communication
· Proficient in the knowledge of social media
SPECIFIC RESPONSIBILITIES:
· Implement and oversee a strategic social media plan for all media streams.
· Promote and enhance the visibility of the DBU Athletic Department through all social channels and to increase visibility of the program through all available means in today’s diverse media markets.
· Create and execute all athletics media days, theme games, in-game music, and all in-venue video board content.
· Create opportunities for video and photo stories to advance DBU Athletics and the student-athlete experience.
· Execute marketing, planning and coordination of a strategic media posting schedule.
· Partner with DBU Communications and contract labor staff to assist with execution of branding, marketing, and campaign materials.
· Oversee and manage the staff that comprises the areas of creative video, photography, social media, graphic design and brand management.
· In conjunction with the Senior Associate Director of Athletics, maintain and strengthen ties with DBU Athletics alumni throughout social media engagement and other creative media engagement.
· Contribute to the overall vision and goals of DBU Athletics by shaping digital strategy, development and execution of storytelling, brand-building and fan-engagement content across the department’s social and digital channels
· Support Athletics Operations to maintain and strengthen ties with on- and off-campus groups by coordinating promotions and information for NCAA sporting events.
· Work with DBU Athletics corporate sponsorship partners and consultants to ensure corporate sponsor inventory and in-game promotion items are fulfilled.
· In conjunction with the Associate Director of Athletics for Media Relations and the Associate Director of Athletics for Operations, produce, record, and prepare commercials (audio and video) to run on ESPN or the PBN.
· Ensure student-athletes have access to content through Opendorse.
· All other duties as assigned by the Director of Athletics.