Assistant Athletics Director for Marketing and Fan Engagement

Position Summary:

The Assistant Athletics Director for Marketing and Fan Engagement is responsible for developing and executing comprehensive marketing strategies designed to enhance the Campbell Athletics brand, drive attendance, and foster meaningful engagement with students, fans, alumni, and the broader Campbell community. This position leads all aspects of game day atmosphere, promotions, and fan experience across all 21 Division I collegiate sports.

Essential Duties and Responsibilities:

• This position is responsible for the marketing, promotions, game day programming, and fan experience for home events to enhance the game day atmosphere for fans, donors, students, alumni, and the greater community

• Create and implement annual marketing plans for all sports with a focus on increasing fan attendance and elevating the game day experience.

• Lead and execute targeted marketing campaigns to engage students, alumni, and the local community

• Develop strategies to increase ticket sales, promote events, and support departmental revenue goals.

• Coordinate digital marketing efforts, including email, social media, and website campaigns, in collaboration with communications and creative services staff.

• Lead the planning and execution of all in-game promotions, music, on-field recognitions, giveaways, and sponsor activations to create a vibrant and engaging atmosphere.

• Manage run-of-show production for football, basketball, and select Olympic sports

• Serve as the primary liaison to cheer, dance, and athletic bands.

• Collaborate with facilities, event operations, and external partners to deliver a seamless game day experience.

• Develop initiatives and programming aimed at increasing student attendance and spirit, including student rewards programs, tailgates, and student section promotions.

• Partner with student organizations, housing, and campus life to integrate athletics into the broader campus culture.

• Supervise marketing interns, student workers, and part-time game day staff.

• Assist in the development and monitoring of marketing budgets.

• Serve as sport administrator as assigned.

• Perform other related duties as assigned by the direct supervisor and/or Director of Athletics.

Education/Experience:

• Bachelor’s degree is required, master’s degree desired

• Minimum of three (3) years’ experience at the collegiate level. Experience developing and executing marketing plans and in-game promotions.

Knowledge, Skills, and Abilities:

• Communicate effectively to all groups through both oral and written channels.

• Maintain strict confidentiality and attention to detail are essential.

• Knowledge of Microsoft Word, Outlook, Excel, Adobe Suite, and the Internet

• Demonstrate tact, a positive attitude, courtesy and discretion in dealing with trustees, faculty, staff, students, high-level university officials and the public.

• Work independently as well as function effectively in a team and within a diverse group of people.

• Exercise independent judgment in complex and new situations.

• Manage multiple, concurrent projects, and meet strict deadlines.

• Detail-oriented and willing to work in a changing environment.

• Uphold, and abide by, Campbell University policies and procedures.

To Apply For This Position:  

Campbell University is unable to accept paper or email applications. Interested parties may submit their candidacy by clicking on the “Apply Now” button, or, if you are viewing this posting via an outside source, visit us online at http://www.campbell.edu/employment/ to apply. IMPORTANT: A cover letter, CV, or resume, and contact information for three professional references are requested as part of the application process. Applications without these attachments may be considered incomplete.  If you have any questions, or if you are an individual with a disability and need assistance completing an application for employment contact the Human Resources Department at 910-893-1256 or email employment@campbell.edu.  Campbell University is an Equal Opportunity Employer.

Campbell University maintains a continuing policy of nondiscrimination in employment. It is our policy to provide equal opportunity in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. Accordingly, the University is committed to administering all educational and employment activities without discrimination as to race, color, sex, sexual orientation, gender identity or expression, age, ethnicity or national origin, religion, disability, genetic information, protected veteran and military status and any other characteristic protected by law, except where appropriate and authorized by law. This policy of nondiscrimination shall include, but not be limited to, the following employment decisions and practices: hiring; upgrading; promotions; demotions or transfers; layoffs; recalls; terminations; rates of pay or other forms of compensation; selection for training, including apprenticeship; and recruitment or recruitment advertising.

Employees and applicants of Campbell University will not be subjected to any form of harassment or discrimination for exercising rights protected by, or because of their participation in, an investigation or compliance review related to Title VII of the Civil Rights Act of 1964, the Age Discrimination in Employment Act, the Americans with Disabilities Act, Executive Order 11246, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Assistance Act of 1974, the Veterans Employment Opportunities Act of 1998, or any other federal or state nondiscrimination law, rule, or regulation.

Campbell University also maintains affirmative action programs to implement our equal employment opportunity policy. Employees or applicants who wish to review appropriate portions of these affirmative action programs may schedule an appointment to do so by contacting Human Resources at the Buies Creek campus, during normal business hours.