Associate Athletics Director, Marketing and Communication

1. Serve as the divisional lead for marketing and communications strategies and tactics.

2. Working directly with the Director of Athletics set divisional priorities for marketing and communications.

3. Work in partnership with University Communications and Marketing on elevating Cal Poly’s brand and national reputation in ways that support both divisional goals and university priorities.

4. Manage, organize and direct the day-to-day operations of the marketing and communications program.

5. Oversee all aspects of staff recruitment and selection, training, performance planning, and evaluation for the marketing and communications team.

6. Develop, implement, oversee, and analyze the strategic marketing and communications plans for the division that include specific and measurable KPIs. Direct staff in executing plans and monitoring progress toward achieving program goals and conduct assessments to evaluate program effectiveness; apply findings for program improvement.

7. Oversee the development and stewardship of Athletics-related marketing and communications materials and distribution channels for the division.

8. Work directly with UCM to ensure that the division’s marketing and communications materials are aligned with campus messaging and branding strategies.

9. Maintain an active/current understanding of university priorities and programs. 10. Serve as the department of athletics’ brand manager, overseeing and guiding appropriate use of the Cal Poly brand across the division and within licensed merchandise.

. In partnership with staff members, develop and implement short and long-term marketing and communications plans to help advance the Cal Poly Athletics brand and impact various departmental objectives including revenue generation, event attendance, donor activity and national brand awareness and perception.

12. Contribute to the department’s Executive Leadership team, offering viewpoints on strategic and executional topics and projects.

13. Serve as the lead of a cross-functional Athletics Student Marketing Task Force, designed to increase student attendance and satisfaction at athletics events.

14. Partner closely with the athletics development staff to support the advancement of athletic department fundraising initiatives.

15. Serve as a sport administrator for assigned programs, acting as the primary liaison between selected programs and the athletics administration.

16. Partner closely with UCM to ensure strategic coordination between athletics and university brand activities