Assistant Athletic Director, Marketing

Develop and oversee marketing and promotions activities for all intercollegiate sports. Coordinate advertising campaigns with local media. Design promotions specific to each sport or event. Oversee production of collateral material including brochures, posters, schedule cards, flyers and ads, and develop distribution plans.

Collaborate with Cal Poly Ticket Office to implement a plan to meet all ticket revenue goals, including student, individual, mini-plan, season and group ticket sales.

Serve as department liaison with external constituents in advertising as they relate to print, radio and TV.

Assist with coordinating Athletics events including setting up the press box. Develop and coordinate scoreboard, music and video board operations as appropriate for Athletics events, including arranging and managing all content and in-game promotions.

Coordinate activities and interact with Mustangs Sports Properties. Provide fulfillment of business sponsorship programs.

Collaborate with Mustangs Sports Properties to help facilitate incremental sales.

Advance the goal of making the Cal Poly Athletics game experience enjoyable for all in attendance.

Oversee the internship program. Evaluate and hire student interns to provide support in marketing and promotions areas. Establish job responsibilities for each student worker and supervise activities.

Oversee the Mustang Kids Club and coordinate community outreach efforts for teams and the department. Develop a marketing plan to increase membership in the Kids Club. Coordinate Kids Club events, mailers, and membership benefits. Increase the community outreach efforts through development of new programs. Oversee the Adopt-A-School program by coordinating with local schools and student-athletes for scheduling.

Coordinate marketing and campaign efforts for the Stampede Club.

Assist with the annual auction event.

Coordinate the spirit organizations activities as they relate to Athletics events, including Dance & Cheer Teams, Stang Gang, and the Cal Poly Band. Oversee the Cheerleaders’ budget.

Work in close partnership with the University Communications and Marketing team to ensure communications and marketing strategies and tactics are aligned with the university’s goals.