Sr. Associate Athletics Director for External Operations

Summary

The primary responsibility for the Sr. Associate Athletics Director for External Operations is to oversee and manage all external facing pieces of BGSU Athletics including, but not limited to, Ticketing, Marketing, Strategic Communications, and Social Media and Sponsorships. In addition, they will have Sport Administration responsibilities for a program to be determined. This position will serve as the day-to-day liaison and catalyst for Athletics with Falcon Sports Properties, the department’s exclusive athletics multimedia rightsholder. This position will also work in conjunction with the Athletics fundraising team to coordinate efforts.

Essential Functions

• Leadership & Strategic Advising

  • Serve as a member of the BGSU Intercollegiate Athletics Executive, Leadership, and Sports Administrator teams.

  • Serve as a Supporter/Advisor to the Athletic Director, Deputy Director, Athletics Chief Financial Officer, Compliance, Administrative Operations, and other Athletics functional areas.

  • Provide leadership in strategic planning and analytics for Athletics, including revenue projections and market expansion.

  • Work closely with head coaches, Compliance, University Advancement and BGSU Marketing & Brand Strategy to align Athletics’ external strategy with broader University goals.

• External Strategy, Communications & Brand Management

  • Provide administration and coordination of overall communications strategies related to Athletics events and promotions, to include student engagement initiatives

  • Develop and maintain external communications and social media strategy.

  • Set the department-side marketing strategy, including marketing, brand support, and fan engagement

  • Ensure all external activities comply with NCAA rules, conference policies, and institutional branding standards.

• Revenue Generation, Marketing & Fan Engagement

  • Oversee ticket sales strategy, including ticketing processes and revenue optimization.

  • Lead revenue generation initiatives and support Athletics fundraising strategy.

  • Support the generation and maintenance of corporate sponsorships and partnerships.

  • Provide support and/or counsel to Falcon Sports Properties team.

  • Ensure a high-quality fan-facing experience, including game day and event presentation.

• Oversight of External-Facing Athletics Operations

  • Administer oversight of Athletic Marketing functions.

  • Administer oversight of Strategic Communications and social media functions.

  • Administer oversight of the Athletic Ticket Office and other external-facing entities within Athletics.

  • Administer oversight of a to be determined sports program.

  • Serve as liaison to campus partners in External Relations oversight areas.

• Game Day & Event Operations

  • Ensure quality game day and event presentation across Athletics programs.

  • Responsible for comprehensive in-game fan experience.

  • Provide active and direct assistance and support for gameday operations.

• Other Duties

  • Perform other duties as assigned by the Director of Intercollegiate Athletics.

Minimum Qualifications

The following Degree is required:

• Bachelor’s degree required

The following Experience is required: 

• 5 years of College Athletics experience in external facing roles

The following Experience is Preferred:

• Master’s degree

• Direct leadership experience in/exposure to fundraising, development/charitable Foundation operations, and licensing/sponsorships/concessions

• 10 years of College Athletics Experience or closely related sports industry

The following Licensure, Certifications, or Registration is required:

• Must have and maintain a valid driver’s license and comply with the university’s vehicle use policy.

Additional Information

Knowledge, Skills, Abilities

• Direct leadership experience in external units (marketing, ticketing, revenue generation, strategic communication and other applicable external units) 

• Proven success managing people, budgets, and revenue initiatives

• Strong NCAA Division I familiarity

• Ability to communicate (written and verbal)

• Ability to set measurable goals

• Ability to do strategic planning

Application Deadline

The search committee will review applications until the position is filled; however, for best consideration, applications should be provided by May 8, 2026.

Required Application Materials & Evaluation

• Experience must be fully documented on the official application.

• The application will be used to evaluate if candidates meet the minimum requirements for the position and for consideration when determining starting pay rate.

• Experience requirements are inclusive of relevant professional experience, or experience attained through relevant internships, co-ops, student employment positions, or graduate assistantships.

Uploads

• Required: Resume (for supplemental information only)

• Optional: Cover Letter

Essential Requirement: Work Authorization

BGSU does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

Bowling Green State University is an equal opportunity employer. The University is committed to maintaining an employment and educational environment that is free from unlawful discrimination, harassment, and retaliation. The University prohibits discrimination and harassment on the basis of protected class: age (40 years of age or older), ancestry, color, disability, ethnicity, familial status, gender, gender identity and expression, genetic information, HIV/AIDS status, marital status, military status, national origin, political affiliation, pregnancy, race, religion, sex, sexual orientation, protected veteran status, or any other legally protected characteristic. 

EEOC Know Your Rights

OCRC Know Your Rights

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421 or email ohr@bgsu.edu.

BGSU is an E-Verify employer.  If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. A list of acceptable documents can be seen here: https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents