Assistant/Associate Director, Marketing, Licensing & Fan Engagement

Lead and support the development, coordination, and execution of comprehensive marketing and promotional strategies for Boston College Athletics.

Oversee day-to-day initiatives related to marketing, advertising, fan attendance, fan engagement, and overall game day presentation.

Manage and execute annual marketing plans for Men’s Basketball, Women’s Basketball, Baseball, Men’s Soccer, and Women’s Soccer, including advertising campaigns, attendance strategies, fan engagement initiatives, and in-game experience programming.

Provide graphic design support for in-venue and social media needs for assigned sports.

Administer and oversee the university’s licensing program and the relationship with the licensing agency.

Manage day-to-day Name, Image, and Likeness (NIL) initiatives and additional new revenue generating platforms, including relationships with LivXP, Athletes Thread and CLLT.