Director of Ticket Services and Revenue Generation

Director of Ticket Services and Revenue Generation
Ball State University

Join a department that is building momentum and making an impact. At Ball State Athletics, you'll be part of a team of dedicated professionals committed to providing an exceptional experience for more than 400 student-athletes while competing at the highest levels of the Mid-American Conference and NCAA. As a member of our external operations team, you'll have the opportunity to play a direct role in driving revenue, growing fan engagement, and shaping the future of Ball State Athletics.

Located in Muncie, Indiana, Ball State offers the best of both worlds—a welcoming college-town atmosphere with easy access to Indianapolis and other major Midwest markets. Our department values innovation, collaboration, and new ideas, empowering staff to make meaningful contributions and see the impact of their work. Whether it's creating memorable game-day experiences, building relationships with fans and supporters, or helping championship-caliber programs thrive, you'll find opportunities to grow professionally while making a lasting difference.

Destination 2040: Our Flight Path establishes Ball State University’s ambitious goals for our second century:

·         We pledge to provide a premier educational experience for every student.

·         We pledge to partner with the community to improve the lives of our neighbors.

·         We are dedicated to having a lifelong presence in the lives of our alumni.

And when we complement these promises with our commitment to our enduring values, we define that which makes our University and its culture distinctive.

Position Function: Plan, organize, supervise and direct day-to-day ticket operations for Ball State University Athletics, including but not limited to ticketing, premium seating, and support of the development of a comprehensive strategy for season ticket, group, and promotional ticket sales. Ensure all goals and objectives are met with strict adherence to NCAA and MAC rules and regulations, as well as the policies and procedures of the department and the university.

Duties and Responsibilities:

·         Serve as operational point person and primary user of ticketing software (i.e. Ticketmaster Archtics and related software) for the Department of Athletics. Responsible for ticket operations and customer service management for all ticketed home events for Ball State Athletics, ticketing for select away and neutral site events (i.e. visiting team tickets for football away games), and occasional non-Athletics events within Athletics venues.

·         Hire, schedule, supervise, and train student and/or game day ticketing staff and graduate assistants on all facets of daily ticket sales, cash and credit card transactions, and customer service. Develop, administer and audit cash handling procedures.

·         Maintain knowledge of best practices and updates related to ticketing system software and other relevant technology. Act as liaison between Ball State Athletics and ticketing software partners. Act as liaison between Ball State Athletics and other campus units (i.e. Information Technology) for matters relating to ticket operations, i.e. ticket scanners, ticket printers, etc.

·         Oversee the management and distribution of complimentary tickets for coach and student-athlete guests at home events and select away and neutral site events (i.e. football away games and postseason events). Adhere to NCAA, Mid-American Conference, and University policies regarding complimentary tickets. Report any potential MAC and NCAA rules violations to appropriate parties.

·         Provide operational leadership and strategic support to ticket sales staff by developing ticket sales initiatives, leveraging ticketing system data, managing inventory, identifying sales opportunities, and delivering ticketing system training to maximize revenue and customer engagement.

·         Collaborate with ticket sales staff, Athletics Marketing, and other campus partners to develop, implement, and evaluate creative ticket sales campaigns, promotional initiatives, and revenue-generating strategies that increase attendance and ticket revenue.

·         Analyze ticket sales trends, customer purchasing behavior, and event performance to identify new revenue opportunities, develop targeted sales lists, produce reports, and recommend data-informed strategies that support departmental ticket sales objectives.

·         Provide operational support to the Ball State Cardinal Varsity Club (Athletics fundraising) and other internal stakeholders through ticket inventory management, donor ticket allocations, ticket system data mining, report creation, list development, and ticketing system training to support fundraising and stewardship efforts.

·         Evaluate all policies and procedures for relevance and updates to keep up with technology and current rules and regulations from departmental, University, Conference, State, Federal and NCAA groups.

·         Perform other related duties as assigned

Minimum Qualifications:

·         Bachelor's degree from an accredited institution by date of appointment.

·         Ticket operations and/or sales experience in professional and/or college sports.

Preferred Qualifications:

·         Master's degree

·         Division 1 ticket office experience

·         Knowledge and experience with ticketing software, specifically Ticketmaster and/or Paciolan.

Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

Please submit three professional references with your application materials.

To ensure full consideration, applications must be received by 8/6/2026. at 12:01 a.m.

Apply online at BSU Careers. Include the following documents with your application: Curriculum Vitae and in support of your application for this position, please prepare and submit a cover letter that describes how your qualifications and experiences align with the elements of the position description (or leadership profile). In your cover letter, please also describe how you have demonstrated a commitment to our University’s enduring values, including inclusiveness, which we define as a commitment ‘to respect and embrace equity, inclusion, and diversity in people, ideas, and opinions.’

The option to upload transcripts is available. Original, official transcripts showing the highest related degree earner is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.

Ball State is a great place to work! In fact, Forbes has ranked Ball State University as the fourth-best midsized employer—and the only recognized education institution—in the State of Indiana

Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 20,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 270+ undergraduate and graduate programs. Many of our master’s, doctoral, certificate, and specialist degrees rank among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.

The Ball State way is rooted in the Beneficence Pledge – a commitment to excellence in teaching and scholarship, honesty and integrity, social responsibility, gratitude and valuing the intrinsic worth of each member of our community. Ball State students, faculty and staff are empowered in a culture that believes in them and demands they believe in themselves. They are partners in an innovative, immersive approach to education. They are supported by living and learning facilities that enable intellectual curiosity. We graduate scholars who are changing the world, and we’ve dedicated our University to do the same.

Ball State University is an equal opportunity employer.  All qualified applicants will receive equal consideration for employment without regard to race, religion, color, sex (including pregnancy), sexual orientation, gender identity or gender expression, disability, genetic information, ethnicity, national origin or ancestry, age, protected veteran status, or any legally protected status.