Marketing and Fan Engagement graduate assistant

• Serve as the primary marketing contact for assigned programs.

• Develop and execute strategic marketing, branding, and sport-specific promotional plans, including theme days, giveaways, and fan engagement initiatives.

• Develop event scripts for home contests and assists with various gameday functions for assigned sports.

• Collaborate with coaches, sport programs, and athletics external units to ensure consistent and cohesive messaging.

• Assist with community outreach and fan development programs to create excitement around Austin Peay Athletics.

• Produce email marketing campaigns to drive attendance and ticket revenue.

• Prospect and execute group sales initiatives to help grow attendance.

• Assist in recruiting, training, and supervising student ambassadors within the marketing department.

• Assist marketing and activation efforts for the Junior Govs Kids Club, including membership recruitment, communications, engagement opportunities, and game day experiences.

• Develop and create detailed timing sheets and run-of-show documents for assigned events to ensure the successful execution of