Assistant Athletics Director, External Relations & Communications

External Communications & Media Relations

• Direct and manage all aspects of the athletics department’s external communications strategy, ensuring consistent, compelling, and brand‑aligned messaging across platforms.

• Serve as the primary media relations contact for football and one assigned Olympic sport, including game‑day operations, statistics, media coordination, and post‑event reporting.

• Develop and maintain strong relationships with local, regional, and national media outlets to increase coverage and visibility of Austin Peay Athletics.

• Oversee the creation and distribution of press releases, game notes, feature stories, and other written content.

• Coordinate interview requests, press conferences, and media availability for coaches, student‑athletes, and administrators.

Digital Brand & Content Strategy

• Lead the department’s digital brand strategy, ensuring alignment with institutional standards and athletics marketing objectives.

• Oversee the planning, creation, and execution of multimedia content—including video, graphics, photography, and written storytelling—to enhance fan engagement and brand identity.

• Collaborate with marketing, creative services, and external operations staff to develop integrated campaigns that support ticket sales, fundraising, and fan experience initiatives.

• Manage the department’s official athletics website, ensuring timely updates, accuracy, and engaging presentation.

Social Media Leadership

• Direct the athletics department’s social media strategy across all platforms, ensuring consistent voice, timely content, and data‑driven growth.

• Supervise sport‑specific social media accounts, providing guidance, training, and oversight to ensure brand consistency and compliance with departmental standards.

• Monitor analytics and trends to optimize engagement and inform future content planning.

Leadership & Collaboration

• Supervise full‑time staff, graduate assistants, student workers, and interns within the communications and digital media areas.

• Work collaboratively with internal units—including marketing, development, creative services, compliance, and event operations—to support departmental goals.

• Ensure all communications and content adhere to NCAA, conference, and university policies and standards.