Director, Branding and Social Strategy (Football)

Make Your Mark: Elevate Auburn Football with Your Branding & Social Strategy Expertise!

Auburn University Athletics is recruiting for a Director of Branding and Social Strategy. The individual in this position will lead the program’s social media presence and visual identity. This role is responsible for posting across official Auburn Football social media accounts, leading social media design efforts, and ensuring a cohesive, high-impact brand that aligns with the program’s vision. The ideal candidate will be a creative leader with a strong understanding of digital storytelling, brand development, and audience engagement. This position works and operates through War Eagle Creative, assigned solely to Auburn Football.

Job Responsibilities:

Social Media Management & Strategy

• Develop and execute a comprehensive social media strategy that enhances Auburn Football’s brand, drives engagement, and supports team initiatives.

• Serve as the primary social media designer, managing day-to-day posting across all platforms.

• Monitor trends and analytics to optimize content performance and audience growth.

Creative Branding & Design

• Oversee the overall look and feel of Auburn Football’s social media presence, ensuring consistency in branding and messaging

• Design graphics and visual assets for social media and in-house branding efforts.

• Collaborate with video, photography, and design teams to create compelling content.

Program & Recruiting Support

• Work closely with the Assistant AD of Football Creative to align social strategy with the program’s overall creative vision, in venue execution, and recruiting strategy

• Assist in executing branding deliverables for recruiting efforts, facilities, and special projects.

• Assist and support recruiting photoshoots, ensuring high-quality, brand-aligned content for prospects.

Minimum Qualifications:
2 years in social media management, content creation, or branding within college athletics, professional sports, or a similar high-profile environment.

Desired Qualifications:

• Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, inDesign) and social media management tools.

• Strategic Thinking: Understanding of digital trends, engagement strategies, and storytelling techniques to elevate Auburn Football’s brand.

• Creativity & Innovation: Ability to produce fresh, engaging content that resonates with recruits, fans, and stakeholders.

• Collaboration: Strong communication skills and the ability to work in a fast-paced, team-oriented environment.

It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. The Office of Equal Opportunity Compliance (EOC) strives to ensure an inclusive and equitable working, living, and learning environment for members of the Auburn University community.