Assistant/Associate/Director - Ticket Operations

The Ticket Operations leadership team plays a vital role in delivering a first-class fan experience across Auburn Athletics. Supporting Football, Men’s and Women’s Basketball, Gymnastics, Baseball, and Softball, this position helps lead the strategic planning and daily execution of ticketing operations that power game day.

This role serves as a key operational leader and trusted partner—guiding customer service initiatives, overseeing sport-specific ticketing strategy, managing back-office ticketing systems and technology, supporting fiscal operations, and resolving complex service matters. From preparing for high-demand events to ensuring seamless game-day execution, this individual helps keep operations running smoothly behind the scenes.

This position also provides leadership and development for Assistant Directors (as applicable), Graduate Assistants, student interns, and temporary staff, contributing to a collaborative, high-performing team environment. All responsibilities are carried out in alignment with the Tigers Unlimited priority system, University auditing standards, State regulations, and the policies of the National Collegiate Athletic Association and the Southeastern Conference.

Responsibilities

• Support and/or lead the day-to-day operations of the ticket office, including customer service (phone, email, in-person, and social media), game-day operations, and supervision of ticket office personnel.

• Manage all facets of ticket operations for assigned sport(s), including ticket allocation, seat changes, sales (season and single-game), reconciliation, back-office system setup, ticket printing and distribution, and post-season operations.

• Provide front-line and escalated customer service support, resolving complex issues involving donors, coaches, student-athletes, faculty/staff, alumni, students, public ticket purchasers, and external partners.

• Oversee and/or assist with hiring, training, and supervision of Assistant Directors (as applicable), Graduate Assistants, exempt and non-exempt staff, temporary employees (TES), and student interns.

• Coordinate ticketing efforts with Tigers Unlimited, Ticket Sales, Marketing, Communications, Student Government, Student Affairs, OIT, and other campus partners to align sales strategies, policies, priority systems, and distribution processes.

• Administer student, faculty/staff, player, recruit, and visiting team ticket distribution in accordance with established policies and priority guidelines.

• Oversee ticket stock forecasting, purchasing, reconciliation, reporting (including Equerry reports), and data analysis to support operational and strategic decisions.

• Travel to select away and post-season events to manage will call, distribute credentials, and oversee ticket operations as needed.

• Work all home football games and assigned sporting events, overseeing game-day ticket sales, will call, player guest/recruit distribution, conflict resolution, and setup/tear-down of ticketing areas.

• Ensure full compliance with University auditing standards, State regulations, the Tigers Unlimited priority system, and policies established by the National Collegiate Athletic Association and the Southeastern Conference.

Qualifications

Assistant Director I 

• Bachelor's degree plus 2 years of experience in ticketing operations or customer service.

Assistant Director II

• Bachelor's degree plus 4 years of experience in ticketing operations or customer service OR

• Master's degree plus 2 years of experience in ticketing operations or customer service 

Associate Director

• Bachelor's degree in Public Relations, Business, Marketing, Communications, Journalism, Sports Administration, Sports Management, or related field plus 4 years of experience in ticketing operations or customer service OR

• Master's degree in Public Relations, Business, Marketing, Communications, Journalism, Sports Administration, Sports Management, or related field plus 3 years of experience in ticketing operations or customer service.

Director

• Bachelor's degree in Public Relations, Business, Marketing, Communications, Journalism, Sports Administration, Sports Management, or related field plus 5 years of experience in business operations, sales, or sales operations in an Intercollegiate Ticket Operations environment. OR

• Master's degree in Public Relations, Business, Marketing, Communications, Journalism, Sports Administration, Sports Management, or related field plus 4 years of experience in business operations, sales, or sales operations in an Intercollegiate Ticket Operations environment

Minimum Knowledge, Skills, and Abilities

• Knowledge of advanced concepts, practices, and procedures related to ticketing principles.

• Knowledge of National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) rules and regulations; ticketing principles, personnel management and budget planning.

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