Assistant Director, NIL Graphic Design & Branding

The Assistant Director, NIL Graphic Design & Branding supports Auburn Athletics’ NIL Events & Strategic Initiatives unit by creating and delivering innovative design and branding solutions for NIL activations, fundraising banquets, student-athlete experiences, and donor engagement events. This role ensures all creative assets align with Auburn’s brand standards while enhancing the visibility and impact of NIL initiatives. Working closely with event, marketing, and player management staff, the Assistant Director brings creative vision to life through graphics, digital media, and promotional materials that elevate student-athlete engagement, maximize revenue opportunities, and strengthen Auburn’s position as a leader in the NIL landscape.

• Contributes to the development of the look, feel, and voice of Auburn Athletics’ NIL events and strategic initiatives through innovative graphic design and branding.

• Creates brand-compliant design projects supporting NIL activations, including graphics for banquets, fan experiences, camps, concerts, fundraising initiatives, social media, videoboard, marketing collateral, recruiting showcases, and print materials.

• Assists in maintaining Auburn Athletics’ core brand identity system (logos, colors, fonts, etc.) by applying brand standards across all NIL-related creative assets and educating stakeholders on proper use.

• Collaborates with NIL Events & Strategic Initiatives staff to produce creative content that enhances donor engagement, fan experiences, and student-athlete visibility.

• Supports overarching NIL marketing, communication, and promotional campaigns in alignment with Auburn Athletics’ broader strategy.

• Serve as a member of the broader War Eagle Creative team to effectively support department wide initiatives, as assigned.

• Complies with all applicable NCAA, SEC, and Auburn University regulations and brand standards in the performance of job duties.

• Will be required to travel to events.

• May perform other job-related duties as assigned.

Education and Experience:

• Bachelor’s degree in Graphic Design, Art, Communications, Broadcasting, Film or Television Productions, or related field and 1 year of experience in graphic design, messaging and branding.

• Associate’s degree in Graphic Design, Art, Communications, Broadcasting, Film or Television Productions, or related field and 3 years of experience in graphic design, messaging and branding.

• High School Diploma and 5 years of experience in graphic design, messaging and branding.

Skills and Abilities:

• Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), new media, social media, and networking.

• Strong time-management skills with the ability to handle multiple events and projects simultaneously.

• Effective communication and interpersonal skills to work with student-athletes, staff, and external partners

• Creative thinker with the ability to contribute ideas for improving events and NIL activations

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