Assistant Director, Athletic Social Media Strategy & Revenue Generation

The individual in this position will lead the strategy and execution of all AuburnTigers social media accounts, driving digital engagement and revenue growth through innovative content and strategic partnerships. This role ensures every post aligns with the department’s goals and trends, while collaborating closely with the Associate Athletics Director for Marketing and Revenue Strategies and the Marketing and Revenue Generation team.

• Leads and executes data-informed strategies for the AuburnTigers social media accounts to support Auburn Athletics’ goals around storytelling, revenue generation, sponsor promotion, and brand awareness.

• Builds detailed, year-round content plans using data-driven insights. Utilizes tools such as Hootsuite, Google Analytics, and the Auburn Athletics Data Warehouse.

• Collaborates with the Marketing and Revenue Strategies team to ensure all social media content aligns with the current departmental strategy and contributes to amplifying key messaging and sales efforts.

• Works closely with War Eagle Creative (graphic design, photography, and video) to develop creative content for use throughout the year.

• Provides detailed monthly analytics reports, including engagement metrics, revenue tracking, and sponsor performance.

• Works with the communications department to promote engaging stories and communicate department-wide strategies and initiatives on social media.

• Shares relevant analytics and trends with team-specific accounts to support their social strategies and promote teams and student-athletes. Collaborates to share messaging that strengthens the overall brand.

• Works in partnership with Auburn Sports Properties to deliver branded content and digital sponsorship activation opportunities.

• Provides live event coverage during nights and weekends as needed to share engaging online content for Auburn Athletics events. Focus on content that captures and promotes the in-venue experience for fans watching at home.

• Manages all external marketing for two sports—one ticketed and one non-ticketed—including email marketing, mobile app push notifications, and timely, accurate ticket messaging updates on the website.

• Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.

• Must be able to work nights and weekends as needed.

• Performs other duties as assigned.

Education:

• Bachelor’s degree - no specific discipline

Skills and Abilities:

• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituents in a diverse community.

• Proven expertise in communications, including writing, proofreading, and editing skills.

• Extensive computer skills in both Windows and Mac environments.

• Expertise in Microsoft Office Suite, including Word, Excel, and PowerPoint; expertise in using email packages, WebEx, and the Internet.

• Working knowledge of Hootsuite and Google Analytics.

• Excellent organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail oriented.

• Ability to set and meet deadlines.

• Ability to solve problems associated with development-related communications and initiatives.

• Ability to develop constructive working relationships with university employees at all levels, vendors, alumni, donors, friends, and/or the general public.

• Ability to work as a member of a team and/or independently in a fast-paced environment.

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