CHIEF REVENUE/CHIEF MARKETING OFFICER

Reports To: Commissioner

Summary

§   The Chief Revenue & Marketing Officer serves as a senior member of the Atlantic 10 Conference leadership team and is responsible for leading revenue generation, marketing, brand, and audience growth strategies. The position provides strategic leadership in identifying and developing new commercial opportunities; building meaningful corporate partnerships; strengthening the A10 brand; growing audiences and engagement; and enhancing the value and marketability of Conference championships, events, and other assets.

Primary Responsibilities

§   Develop and execute strategies to grow revenue through corporate partnerships, sponsorships, new business opportunities, and other commercial initiatives.

§   Build and maintain relationships with current and prospective corporate partners and identify opportunities to create meaningful, long-term partnerships.

§   Lead the development, packaging, valuation, and activation of commercial assets.

§   Provide strategic leadership for the A10 brand and oversee marketing initiatives that increase awareness, engagement, affinity, and audience growth.

§   Develop integrated marketing strategies for Conference championships, events, and other key properties.

§   Work collaboratively with communications, championships, and member institutions to create compelling fan experiences and maximize the visibility of Conference initiatives.

§   Identify opportunities to develop new events, properties, platforms, and partnerships that create additional value and revenue.

§   Utilize market research, consumer insights, and data to inform marketing and audience development strategies.

§   Manage relationships with agencies, consultants, vendors, and external partners.

§   Serve as a member of the Conference’s senior leadership team and perform other duties as assigned by the Commissioner.

Qualifications

§   Bachelor’s degree required; advanced degree preferred.

§   Significant progressive experience in sports, marketing, revenue generation, corporate partnerships, media, or a related field.

§   Demonstrated success in developing and executing revenue growth, sponsorship, partnership, or marketing strategies.

§   Strong understanding of brand development, audience growth, consumer marketing, and commercial strategy.

§   Proven ability to build relationships and work effectively with senior executives and diverse internal and external stakeholders.

§   Strong leadership, communication, negotiation, and presentation skills.

§   High degree of integrity, sound judgment, and personal accountability.

Application Procedure

Interested and qualified applicants should submit a cover letter, resume, and list of three references electronically to employment@atlantic10.org with CRO/CMO noted in the subject line. Review of applicants will begin immediately and continue until the position is filled.  Applicants will only be contacted if finalist for position. No phone calls please.  The Atlantic 10 Conference is an equal opportunity employer committed to fostering a culture of equality, inclusion and fairness — each foundational to our core values.  We strive to create a diverse environment where each employee is encouraged to bring their unique ideas, backgrounds and experiences to the workplace.

   About the Atlantic 10 Conference

The Atlantic 10 Conference was founded in 1975 and consists of 14 diverse members across eight states and Washington, D.C. The mission of the Atlantic 10 is to provide an enhanced student-athlete experience through 23 nationally competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.