Coordinator, Creative Video & Reporter

What to Expect
The Coordinator of Creative Video & Reporter is responsible for developing, producing, and executing original multimedia content that enhances the visibility and reputation of Army West Point Athletics. As a key member of the Business Development and Fan Experience team, this position utilizes creativity, professional judgment, and strategic thinking to create compelling video, graphic, written, and social media content that engages fans, supports departmental objectives, and showcases the achievements of Army West Point's 30 varsity programs and 1,200 cadet-athletes. Working collaboratively with coaches, administrators, cadet-athletes, and external partners, the position drives brand awareness through innovative storytelling and audience-focused digital content strategies.

What You'll Do
70% Research, Plan and Capture Content Stories 

• Research, develop and produce content plans to increase awareness of and recognition of AWPAA teams, coaches and cadet-athletes. These responsibilities include but not limited to:

• Produce content to engage and expand the awareness of Army West Point athletics to fans, cadet-athletes, coaches, recruits and families through all digital platforms in a variety of formats (i.e. graphics, and video pieces).

• Serve as on-camera talent/host and produce digital content to support Army West Point teams and build the Army West Point brand.

• Create and produce Army West Point video segments (previews, recaps, news and notes, interviews, championships, special events etc.) and human-interest features on teams and individual cadet-athletes.

• Assist and execute the Army West Point social media strategy across its social media channels, not limited to digital presence, engagement, monitoring, content creation, promotion and analytics. 

• Create high quality graphical messaging and creative content that is consistent and in line with the Army West Point brand identity. 

• Provide real-time coverage of Army West Point games and events. Be actively involved in social media conversation while consistently engaging with fans and followers.

• To succeed with these responsibilities, candidates must be able to:

  • Be the lead video representative in sport specific external meetings;

  • Work with coaches and team operations staff;

  • Develop content storylines and interview questions;

  • Collaborate with other external groups (e.g. ticket office) to support the overall marketing efforts; and

  • Collaborate with sponsorship group on sponsored initiatives and fulfillment.

20% Oversees Assets & Inventory 

• Assist with the digital archiving of Army West Point photos and videos. 

• Work with the communications staff to ensure correct labeling and organization of digital archives.

• Oversee inventory, maintenance/upkeep and updates of certain video and audio equipment.

10% Other Duties as Assigned.

What We Can Offer
$50,000

Who We Are
USMA is renowned as the world’s preeminent leadership development institution. Located on the banks of the Hudson River in West Point, NY, it is approximately one hour from New York City. The mission of USMA is "to build, educate, train, and inspire the Corps of Cadets to be commissioned leaders of character committed to the Army Values and ready for a lifetime of service to the Army and Nation." This position will be housed within the AWPAA, which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy. The AWPAA mission is to recruit, educate, train and inspire leaders of character who are committed to the Army Values through an extraordinary NCAA Division I athletic experience.