Associate Director, Digital & Email Marketing

What to Expect
Reporting to the Associate Athletic Director of Revenue Strategy, the Associate Director of Digital & Email Marketing supports the creation, management, and execution of digital marketing and email campaigns focusing on driving ticket sales, revenue generation, and donor retention. As a cross-functional leader, the Associate Director exercises independent judgment to design visual assets—requiring demonstrated working experience in Adobe Photoshop to build campaign creatives—manage marketing automation (email marketing), and execute digital advertising strategies while building strong relationships with both internal and external stakeholders.

What You'll Do
45% Design and Develop Visual Assets

• Execute graphic and visual creative assets within Adobe Photoshop to meet the demands of the unit, exercising professional judgment and under the general direction of the Associate Athletic Director, Revenue Strategy.

• Ensure all visual assets align with the established brand standards of Army West Point while applying appropriate creative judgment and continued attention to detail.

45% Develop and Execute Comprehensive Marketing Strategies Focused on Revenue Generation

• Marketing Automation via Oracle Eloqua: Take part in content calendar creation, segmentation, copywriting, deliverability, and KPI tracking, with discretion over content and messaging. 

• Digital Advertising: Assist in campaign planning, segmentation, copywriting, deliverability, and KPI tracking while taking a lead in the creative asset development of these campaigns through Adobe Photoshop. 

• Play a key role in the creation and implementation of year-round marketing plans and recaps aimed at benchmarking and driving revenue generation, including contributing to creative approach, messaging, and fostering customer and donor retention in collaboration with the ticket office.

5% Departmental Cross-Functional Collaboration

• Internal Communication Management: Establish and maintain regular communication protocols with departments including the Ticket Office, Army A Club, Game Presentation, Social Strategies, Creative Video, Athletic Communications, Internal Operations, and coaches as needed.

5% Monitor Industry Trends

• Maintain awareness of marketing & revenue strategy best practices to optimize resource utilization and scale operations to the level of collegiate Power 4 programs.

• Explore and implement workflow efficiencies for creative asset development aligned with departmental requirements.

• Assist in implementing artificial intelligence opportunities to streamline and expand workflows (i.e. ChatGPT, Google Gemini, Anthropic Claude). 

• Assist in business intelligence efforts through data visualization which includes but not limited to fan surveys and ticketed sport KPI trackers/dashboards. 

What We Can Offer
$50,000 - $60,000

This job posting contains a pay range, which represents the range of salaries that AWPAA believes, in good faith, at the time of this posting that it might be willing to pay for the posted position. AWPAA expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would AWPAA consider paying a salary or rate near the higher end of the range.

Who We Are
USMA is renowned as the world’s preeminent leadership development institution. Located on the banks of the Hudson River in West Point, NY, it is approximately one hour from New York City. The mission of USMA is "to build, educate, train, and inspire the Corps of Cadets to be commissioned leaders of character committed to the Army Values and ready for a lifetime of service to the Army and Nation." This position will be housed within the AWPAA, which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy. The AWPAA mission is to recruit, educate, train and inspire leaders of character who are committed to the Army Values through an extraordinary NCAA Division I athletic experience.