Coordinator of Game Day Operations and Fan Engagement

Essential Duties and Responsibilities:

• Game Day Operations

• Coordinate logistics for home athletic events including venue setup, tailgating, ticketing, staffing, signage, and timelines

• Serve as event manager for assigned sports, ensuring quality control and consistent fan experience

• Support audio/visual components of game day including music, videoboard, and PA script coordination

• Oversee the scheduling and training of event staff, student workers, and volunteers

• Marketing and Fan Engagement

• Assist in the creation and execution of marketing plans and promotions to increase attendance and visibility

• Lead in-game promotional activities including contests, giveaways, and themed events

• Collaborate with campus departments, student groups, and external partners to maximize student and community engagement

• Serve as the liaison to spirit groups and student spirit initiatives.

• Community Outreach and Special Events

• Help plan and implement outreach events, youth engagement programs, and special celebrations (e.g., Homecoming, Senior Nights)

• Build relationships with local schools, youth leagues, and community organizations to grow the ATU fan base

• Administrative Support

• Maintain promotional inventory

• Assist in supervising interns, student marketing teams, and event day personnel

• Contribute to digital content and social media initiatives as needed

Knowledge, Skills, and Abilities:

• Excellent interpersonal, organizational, and communication skills

• Ability to work nights, weekends, and holidays in accordance with the athletic schedule

• Microsoft Office Suite familiarity

Minimum Requirements:

• Bachelor’s Degree

Preferred Qualifications:

• Bachelor's degree in sport management, marketing, communications, or related field

• 1-2 years of experience in athletic marketing, operations, or event management (student or relatable experience accepted)

• Experience in NCAA Division II or collegiate athletic operations

• Knowledge of fan engagement strategies, promotional planning, and game presentation

• Supervisory experience with student workers or interns

• Familiarity with Adobe Creative Suite and/or event production software is a plus

Work Location, Environment, and Physical Demands:

• All athletic facilities. Indoor and outdoor work environment

• Due to the nature of athletics, evening and weekend work will be required

What to Submit:

• Resume

• Cover Letter

• Three professional references with contact information