Associate/Assistant Athletics Director of Marketing

The athletic program at Appalachian State University operates on the premise that intercollegiate athletics is an integral part of the institution’s overall program of education. This position will represent the athletics director in various capacities.

App State Athletics is seeking a motivated, passionate, and service-oriented individual to become the Assistant/Associate Athletic Director for Marketing. This position will report directly to the Senior Associate Athletic Director for Revenue Generation.

• Direct responsibility for all marketing and promotional campaigns, brand development, and game entertainment for the athletics programs and shoulder initiatives in support of the mission of the App State Athletics Department

• Direct responsibility and management of all elements for football and basketball (marketing, budgeting, promotions, sales, brand exposure), and supervision of director and assistant director’s marketing and promotion initiatives at the remaining sports

• Primary day-to-day marketing contact for Sports Productions, Multi-Media Rights partner; Game Operations, Mountaineers Athletic Fund, and Strategic Communications

• In coordination with senior administration and ticket office, develop group, season, and single-game ticket strategies and campaigns for ticketed sports to meet department wide financial objectives and goals

• Oversee initial concept and management in the designing and distributing of all promotional material

• Further optimize the use of Paciolan ticketing system and CRM database. To include enhancement of PACMail, mobile ticketing advertising, and partnering platforms

• Continuation of grassroots marketing efforts, in addition to developing a digital media advertising and promotional strategy to maximize the return on investment, thus creating culture of making data-driven decisions

• Develop innovative methods to reach new fans while engaging and retaining the existing fan base through ticket sales and Mountaineers Athletics Club memberships

• Continue to cultivate on campus relationships to drive student and faculty/staff attendance

• Provide a superior level of customer service to ensure a positive experience for all patrons to promote App State Athletics

• Athletic Department liaison to App State Marching Band

• Perform related duties and responsibilities as required

• May be required to assist with non-athletics events as needed