Assistant Director, Social and Digital Content

The American is accepting applications for the position of Assistant Director, Social and Digital Content. The position reports directly to the Assistant Commissioner of Communications and will work collaboratively with the Senior Director of Brand Marketing and the Director of Social and Digital Content.

THE ROLE AND CANDIDATE PROFILE

The successful candidate will execute the strategic creation, curation, and management of content across the American’s various social media platforms. This role involves working with the external relations team to develop and execute a cohesive content strategy that aligns with the organization’s branding and goals.

The successful candidate must have a combination of a bachelor’s degree and a demonstrated understanding of short video production techniques, social media trends, graphic design and a passion for storytelling to engage and grow the online community. Proficiency in Adobe Creative Suite, Microsoft Office and experience in social media management tools are essential.

The individual must have the ability to work well with a variety of constituents, including conference staff, and administrators and staff at member institutions.

Night and weekend work will be required. The anticipated start date is August 1, 2025.

SPECIFIC AREAS OF RESPONSIBILITY AND EXAMPLES OF DUTIES

The Assistant Director, Social and Digital Content will work collaboratively with the Senior Director of Brand Marketing and the Director of Social and Digital Content to promote the American's 20 sports. The individual will manage a comprehensive plan for the creation and publishing of content and have strong written and communication skills. Specific responsibilities and duties include:

• Develop and implement social media strategies across the American’s X, Instagram, Facebook and TikTok platforms to build meaningful connections with fans, student-athletes and the American’s membership institutions.

• Create, schedule and publish content - ensuring a consistent and relevant presence across all platforms.

• Design digital and print materials including social media graphic templates, website banners, promotional items, videoboard graphics and branding materials for championship events.

• Develop creative storytelling elements to enhance brand engagement across digital platforms.

• Effectively use the American’s social media platforms to amplify key performances and moments in real-time in conjunction with key regular-season events and conference championships.

• Stay up-to-date with social media and design tends, tools and best practices to maintain a competitive edge and expand reach.

• Clip short and engaging videos from games, live shows and other events that are visually engaging and in-line with brand guidelines.

• Capture, edit, caption and post original and engaging trend-driven TikTok content.

• Monitor emerging trends in the social media/digital communications environment.

• Assist in the planning and execution of social media campaigns and promotions to drive engagement and support marketing objectives.

• Measure effectiveness of social media content through performance analytics.

• Travel and represent the Conference at championships and regular-season events to provide on-site digital and social media coverage of select conference championships and media day events.

• Ensure working knowledge on all NCAA compliance issues that pertain to communications matters.

• Assist with other Conference-related functions as assigned.

APPLICATION PROCESS

A letter of application, resume, examples of work, and a list of at least three professional references should be forwarded via email to:

Madeline Click

Director of Social and Digital Content

mclick@theamerican.org

Compensation is commensurate with qualifications and experience and includes participation in the conference's employee benefit plan.

The American is an equal opportunity employer. The conference does not discriminate against applicants for employment on the basis of their membership in any protected class under federal or state law.