ASSISTANT DIRECTOR, DIGITAL STRATEGY (UNIVERSITY OF ILLINOIS DIVISION OF INTERCOLLEGIATE ATHLETICS)

Utilize a nondiscriminatory approach that provides equal opportunity for employment and advancement, embracing and encouraging our employees’ differences, and championing an environment where every team member feels valued

Contribute to a championship mindset from staff focused on integrity, individual contribution and accountability, collaboration, and competitive urgency; and

Serve as a visible, positive ambassador for Playfly Sports, the University of Illinois and Division of Intercollegiate Athletics in all public-facing responsibilities, creating stronger partnerships with our various communities (local, regional, state, campus, and industry-specific)

Work closely with Associate Athletic Director, Marketing & External Engagement to develop and execute high-performing paid media campaigns, including paid social and SEO/SEM for ticket sales, licensing, marketing and premium seating sales

Assist with the creation of email marketing to maximize all revenue opportunities, including database segmentation, automation, and personalized lifecycle journeys to engage, retain, and convert fans

Participate as an active contributor to cohesive and comprehensive communication strategy for all outbound revenue-generating initiatives; including, but not limited to, email, mail, social media, mobile application, and digital advertising campaigns for ticket sales, capital projects, business initiatives, fundraising, multimedia rights, and licensing

Collaborate in the ideation and strategy of revenue-generating content on websites including e-commerce and ticketing integrations, to ensure a seamless and fan-friendly purchase experience

Contributes toward strategic direction to enhance mobile application content, user growth, engagement, retention, and acquisition

Assist with analyzing data streams within the department to develop fan engagement strategies, monitor and analyze performance and to strategic recommendations

Work collaboratively with Strategic Initiatives, Business Intelligence, Athletics Communication, and Marketing staff on all facets of outbound communication

Ensure adherence to all Company Policies, including an acute focus on the Diversity, Equity and Inclusion and Discrimination and Harassment policies, engaging with Human Resources as appropriate

Provide recommendations to Playfly Aspire Group and athletic department on marketing, promotions, sales strategies, and community ticket/ sampling programs etc.

Other job-related duties as assigned