The Director of Annual Giving and Premium Seating will serve in a support role for the Bulldog Club annual giving team. This individual will provide our donor base and stakeholders with exceptional customer service and efficient communication. This position will be instrumental in executing a more robust storytelling and plan including constant content creation and management for multi-channel campaigns including but not limited to msubulldogclub.com, email, text messages, direct mail and social media. This position will report to the Associate Athletic Director of Annual Giving.
· Create successful mass solicitation segmentation strategies and customer journeys.
· Conceptualize effective communications pieces with a strong written and verbal communication skills.
· Implement and execute effective integrated multI-channel direct mail, social media and email marketing campaigns.
· Utilize quantitative and qualitative information to improve decision-making and outcomes.
· Grow a data-driven annual giving program to increase contributions over year-to-year goal.
· Work with reporting partners to produce data analytics tools.
· Effectively communicate with internal partners of the Bulldog Club such as Fan Experience, Digital Marketing, Communications, Ticket Sales & Operations and Coaching Staffs.
Other duties as assigned.