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Job overview

Area of Responsibility
Sales
Type
Full-Time
Location
Macon, Georgia

Director of Ticket Sales

Mercer UniversityFull-TimeMacon, GA

Duties & Responsibilities

  • Increasing ticket sales revenue by maintaining appropriate call volume to achieve and exceed annual sales goals

  • Calling current and past customers, cold-calling new leads, and contacting area businesses and individuals via in-person appointments and networking events to generate sales

  • Developing, managing and executing a year-around inside ticket sales campaign, with a primary focus on football season tickets, mini plans, group and individual game ticket sales

  • Manage day-to-day activities of inside ticket sales department and staff to include recruiting, hiring, training, developing and supervising volunteer, work study, and/or paid part-time Mercer student sales representatives

  • Implement and teach “best sales practices,” set goals, coach and motivate sales representatives, including technique training and evaluation to identify strengths and weaknesses

  • Provide excellent customer service and build relationships to create repeat business and maximize revenue

  • Create events (i.e. select-a-seat, referral receptions, exclusive behind-the-scenes-tours) to generate sales and sell ticket packages; collecting individual game ticket buyer data on game days, building client base and prospecting database of qualified leads

  • Prospect new clients and prospective customers utilizing game days and other networking events

  • Act proactively to create opportunities for new business with existing customers

  • Actively sell, renew and service group ticket accounts, achieving set revenue goals via: seeking and implementing sales and service best practices, prospecting/profiling, networking at outside events, lead generation, thorough data capture, and personal database management

  • Work to grow existing group and theme night events and develop, plan, and execute new ones.

  • Establish and maintain strong relationships with key group contacts

  • Work in conjunction with the Ticket Office and Marketing department to sell theme nights and ticket packages to events

  • Play a significant role in developing and executing season ticket sales and marketing plans for all admission-charging sports

  • Attend and actively participate in weekly ticket sales meetings, providing accurate updates on prospecting activity, sales performance, outside appointment and event recaps, and account management

  • Track ticket sales and maintaining database

  • Work with the Director of Marketing to implement an effective Database Marketing Program

  • Assist with various team events, ticket promotions, community events, and social and civic activities

  • Work all home games as needed, performing various ticket sales and service duties, fulfilling events, servicing groups, and prospecting new sales throughout the game

  • Demonstrate commitment to teamwork and ability to adhere to University policies and procedures

  • Friendly and professional telephone manner

  • Other duties as assigned

Minimum Qualifications

  • Bachelor's degree

  • Five years of experience selling tickets for a professional and/or college sports program

  • Experience in cold calling with a proven track record in sales and building quality relationships, while maintaining working Salesforce knowledge

  • The ability to work nights and weekends during various sports seasons