Director of Ticket Sales

Duties & Responsibilities

• Increasing ticket sales revenue by maintaining appropriate call volume to achieve and exceed annual sales goals

• Calling current and past customers, cold-calling new leads, and contacting area businesses and individuals via in-person appointments and networking events to generate sales

• Developing, managing and executing a year-around inside ticket sales campaign, with a primary focus on football season tickets, mini plans, group and individual game ticket sales

• Manage day-to-day activities of inside ticket sales department and staff to include recruiting, hiring, training, developing and supervising volunteer, work study, and/or paid part-time Mercer student sales representatives

• Implement and teach “best sales practices,” set goals, coach and motivate sales representatives, including technique training and evaluation to identify strengths and weaknesses

• Provide excellent customer service and build relationships to create repeat business and maximize revenue

• Create events (i.e. select-a-seat, referral receptions, exclusive behind-the-scenes-tours) to generate sales and sell ticket packages; collecting individual game ticket buyer data on game days, building client base and prospecting database of qualified leads

• Prospect new clients and prospective customers utilizing game days and other networking events

• Act proactively to create opportunities for new business with existing customers

• Actively sell, renew and service group ticket accounts, achieving set revenue goals via: seeking and implementing sales and service best practices, prospecting/profiling, networking at outside events, lead generation, thorough data capture, and personal database management

• Work to grow existing group and theme night events and develop, plan, and execute new ones.

• Establish and maintain strong relationships with key group contacts

• Work in conjunction with the Ticket Office and Marketing department to sell theme nights and ticket packages to events

• Play a significant role in developing and executing season ticket sales and marketing plans for all admission-charging sports

• Attend and actively participate in weekly ticket sales meetings, providing accurate updates on prospecting activity, sales performance, outside appointment and event recaps, and account management

• Track ticket sales and maintaining database

• Work with the Director of Marketing to implement an effective Database Marketing Program

• Assist with various team events, ticket promotions, community events, and social and civic activities

• Work all home games as needed, performing various ticket sales and service duties, fulfilling events, servicing groups, and prospecting new sales throughout the game

• Demonstrate commitment to teamwork and ability to adhere to University policies and procedures

• Friendly and professional telephone manner

• Other duties as assigned

Minimum Qualifications

• Bachelor's degree

• Five years of experience selling tickets for a professional and/or college sports program

• Experience in cold calling with a proven track record in sales and building quality relationships, while maintaining working Salesforce knowledge

• The ability to work nights and weekends during various sports seasons